Industry: Hospitality Equipment | E-commerce & Distribution
Location: Australia
Implementation Partner: Raven Labs
Products Used: Zoho One · Zoho CRM · Zoho Inventory · Shopify Integration
Company Overview
When Mattys launched in 2014, its founding ambition was straightforward but bold: to bring a genuinely digital-first experience to an industry still largely defined by catalogues, phone orders, and manual processes.
A decade later, that ambition has taken shape as one of Australia’s leading commercial catering equipment suppliers trusted by more than 10,000 restaurants, hotels, cafés, and hospitality businesses worldwide. Mattys’ product range spans everything from benchtop appliances and commercial refrigeration to food preparation equipment, beverage systems, and stainless steel products. The company also operates one of Australia’s largest used catering equipment marketplaces and manufactures Australian-made mobile coffee carts.
But being a tech-first business isn’t just a marketing position for Mattys. It’s an operational commitment one that required their internal systems to match the promise they made to their customers.
The Challenge: A Growing Business Held Back by Disconnected Systems
As Mattys’ digital sales channels expanded, the cracks in their operational infrastructure became harder to ignore.
Their Magento-powered online store was performing well as a customer-facing platform, but it operated largely in isolation from the systems that ran the rest of the business. Customer records, order data, and inventory levels lived in separate environments, and keeping them aligned required constant manual intervention from the team.
“We were growing fast, but our systems weren’t keeping up. Every order meant someone had to touch multiple platforms just to keep things accurate.” Mattys Leadership Team
The compounding effect of this fragmentation was significant. Sales staff duplicated data entry across platforms. Inventory visibility was inconsistent, making it difficult to provide customers with reliable stock information. Leadership lacked the real-time reporting needed to make confident decisions. And as order volumes grew, the operational overhead grew with them.
Mattys knew that sustaining their position as Australia’s tech-first hospitality equipment supplier required more than a great website it required an integrated operational backbone to match.
The Solution: A Unified Ecosystem Built on Zoho One
To address these challenges, Mattys partnered with Raven Labs, an Australian technology and automation consultancy specialising in digital transformation and systems integration.
Raven Labs‘ recommendation was clear: rather than patching individual systems with point solutions, Mattys needed a fully unified ecosystem. The answer was Zoho One a comprehensive suite of business applications that could serve as the operational core of the entire organisation.
The solution brought together three interconnected layers:
Zoho CRM
Became the central hub for all customer and sales data, giving the Mattys team a single, accurate view of every account, lead, and transaction.
Zoho Inventory
Took ownership of product data, stock levels, and order management providing real-time visibility into what was available, what was moving, and what needed restocking.
Shopify–Zoho Integration
Designed and built by Raven Labs, this connected the online store directly to the Zoho ecosystem. From the moment a customer placed an order on the Mattys website, that data flowed automatically into CRM and Inventory no manual steps required.
Implementation: Structured, Strategic, and Built to Scale
Raven Labs approached the project as a structured digital transformation engagement rather than a straightforward software deployment.
The process began with a thorough audit of Mattys’ existing workflows, data architecture, and operational pain points. This discovery phase was critical it ensured the solution was designed around how Mattys actually worked, not a generic template.
From there, Raven Labs designed a system architecture with a clear logic: Shopify as the customer-facing storefront, Zoho CRM as the relationship and sales layer, and Zoho Inventory as the operational and fulfilment backbone. Each system had a defined role, and data flowed between them automatically.
Workflow automation was embedded throughout the implementation. Routine tasks that previously required manual effort order syncing, inventory updates, customer record creation were automated end-to-end.Raven Labs also worked with the Mattys team to refine internal processes, ensuring the technology was adopted effectively and consistently across the organisation.
Results: Operational Efficiency at Every Level
The impact of the integration was felt immediately across the business.
Eliminated Manual Data Entry
With Shopify and Zoho fully synchronised, the need for duplicate data handling across platforms was removed entirely. Teams that previously spent significant time managing information across systems could redirect that time toward customer-facing work.
Real-Time Visibility Across the Business
For the first time, the Mattys leadership team had a single, consolidated view of sales performance, customer activity, and live inventory levels. Decision-making became faster and more confident, backed by data that was accurate and current.
A Stronger, More Reliable Customer Experience
The integration meant that product availability shown on the Mattys website reflected real inventory data. Order processing became smoother and faster, with customers receiving more accurate information at every stage of their purchase.
A Foundation Built for Growth
Perhaps most importantly, the Zoho ecosystem gave Mattys an infrastructure that scales with the business. As order volumes increase and the product range expands, the systems underpinning it all are designed to grow without creating new operational friction.
Looking Ahead
For Mattys Equipment, this project was about more than technology it was about closing the gap between the experience they offered customers and the systems running behind the scenes.
With Raven Labs as their implementation partner and Zoho One as their operational platform, Mattys has built the connected, scalable infrastructure that a genuinely tech-first business demands. The result is a company that can grow its digital presence, serve its customers more effectively, and make smarter decisions all from a single, unified system.
FAQs
Mattys was operating on disconnected systems — their Shopify store, customer records, and inventory data lived in separate environments requiring constant manual reconciliation. Raven Labs unified these into a single Zoho One ecosystem, eliminating duplicate data entry and giving leadership real-time visibility across the business.
Raven Labs conducted a full discovery and audit phase before any configuration began, ensuring the solution reflected how Mattys actually operated. The implementation included workflow automation, system integration, and team adoption support — delivered without any operational downtime.
Mattys achieved a 50% reduction in admin overhead, successfully migrated 9,716 products and 52 supplier records, and eliminated the need for manual data entry between Shopify and their back-office systems. Leadership gained real-time reporting and a single source of truth for the first time.
Raven Labs conducted a full discovery and audit phase before any configuration began, ensuring the solution reflected how Mattys actually operated. The implementation included workflow automation, system integration, and team adoption support — delivered without any operational downtime.
Mattys achieved a 50% reduction in admin overhead, successfully migrated 9,716 products and 52 supplier records, and eliminated the need for manual data entry between Shopify and their back-office systems. Leadership gained real-time reporting and a single source of truth for the first time.
Mattys operates on Zoho One, specifically using Zoho CRM for customer and sales data, Zoho Inventory for stock and order management, and a custom Shopify–Zoho integration built by Raven Labs.
Raven Labs, an Australian technology and automation consultancy specialising in digital transformation and systems integration, designed and implemented the full Zoho One ecosystem for Mattys Catering Equipment.
Yes. Raven Labs built a direct Shopify–Zoho integration for Mattys that automatically flows order data, customer records, and inventory updates between the two platforms in real time — removing the need for any manual synchronisation.
Mattys Equipment: www.mattys.com.au | Implementation Partner – Raven Labs: theravenlabs.com